| Package | Price | Monthly agency fee | First-year agency charges | Best for |
|---|---|---|---|---|
| Landing page | $150 | None | $150 | A focused introduction or one offer |
| Shopify / WordPress | From $300 | $30/month | From $660 | Online stores and content-led businesses |
| Custom-coded website | $600 | None | $600 | A distinctive brand presence |
| Custom + SEO/GEO | $900 | $49/month | $1,488 | Long-term organic and AI discovery |
| Software engineering (incl. POS) | $1,000–$20,000 | None | Depends on agreed scope | Systems, web apps, SaaS and POS |
Why website prices vary so much
Two websites that look similar can require different work. A single introductory page with contact links has a different scope from a store with product variants, checkout and delivery zones. Compare the page count, languages, content preparation, administration tasks and integrations before comparing quotes. A fixed setup price does not mean every store or booking feature is included.
External costs are separate from the agency price everywhere in this guide: domain registration, hosting, Shopify or WordPress subscriptions, paid themes or plugins, and payment-processing fees are billed by those providers directly, not by the agency building the site.
Landing page: $150
A landing page is a single page that introduces a business, a service or one offer, with phone and WhatsApp contact links. It fits a clinic, a consultant, a salon or a trainer who needs a clear introduction rather than a multi-page site. It includes an admin dashboard and 10 days of free follow-up after delivery, with no extra monthly agency fee.
Custom-coded website: $600
A custom-coded website is built page by page around one business rather than assembled from a store theme. It suits a brand or online business that wants a distinctive presence and a considered customer journey, and includes the same admin dashboard and 10-day follow-up, with no extra monthly agency fee.
Shopify or WordPress store: from $300 + $30/month
Shopify and WordPress give a business an established platform for managing products or publishing content. Setup starts from $300, plus a $30/month agency service fee for ongoing management support. Shopify subscriptions, WordPress hosting, domain registration, paid themes, plugins and apps are separate costs charged by those platforms, not included in the $300.
Custom website with SEO/GEO: $900 setup + $49/month
This package adds search-intent research, content optimization, structured data and ongoing SEO/GEO review on top of a custom-coded website. The $49/month fee covers that continuing work; it is a separate service from the 10-day free follow-up, which still applies to delivery itself.
Software engineering and POS: $1,000–$20,000
Business systems (inventory, staff, bookings, invoicing), web apps such as customer portals and dashboards, SaaS products and point-of-sale (POS) systems are built under the Software Engineering package. These projects range from $1,000 to $20,000. There is no fixed price: the workflow and requirements are understood first, then a written scope and final price are agreed before work begins.
The price depends on the number of user roles, modules and screens, integrations with other tools, data migration and reporting needs. A POS system starts from $1,000; hardware, payment-processing fees and third-party integrations are confirmed separately. Installments are not available on this package.
How payment and ownership work
Payment is accepted through Whish, OMT and Stripe. It is made in full by default; website packages can be split into up to 3 installments agreed in the contract. Work starts once the contract is signed and the first payment is received.
Once the full amount is paid, you own the code and receive the project files. Every client also receives the login details and a short video walking through the dashboard at handover.
Calculate the first-year cost, not just setup
Use setup price + 12 months of agency fees + external provider costs. At the minimum setup price, our Shopify/WordPress agency charges are $660 in the first year: $300 + (12 × $30). This excludes platform subscriptions or hosting, domain registration, paid apps and payment-processing fees. It is not the total cost of operating the store.
A custom website is $600 with no mandatory monthly agency fee; custom + SEO/GEO agency charges are $1,488 for the first year: $900 + (12 × $49). External costs are still separate. Compare the required functionality as well as the price; these packages do not buy the same scope.
What is included in every package
- An admin dashboard sized to the agreed scope
- Login details and a dashboard walkthrough video at handover
- 10 days of free follow-up after delivery; changes after that are paid
- Responsive layouts for mobile and desktop
- Essential metadata and technical SEO foundations
- A written scope agreed before work begins
What to include in a quote request
Use the current pricing page to compare our packages, then send your requirements for a written scope. Choose the package around the work your business needs the website to do.
- The pages and languages you need, and who supplies the copy and images.
- Whether customers browse a catalogue, contact you on WhatsApp, or buy through checkout.
- Product variants, payment methods, delivery zones and administration tasks.
- Which monthly fees are agency fees and which are charged by external providers.
- What is handed over, who owns the accounts, and who handles maintenance after delivery.
Packages discussed in this guide
Review each package's scope and agency fees before requesting a quote. External costs are separate from setup prices.
- Landing pages — $150
- Custom-coded websites — $600
- Shopify & WordPress — From $300 + $30/mo
- SEO & AI discoverability — $900 + $49/mo
- Software engineering — $1,000–$20,000
- Point-of-sale systems — From $1,000
Official references
- Official Shopify plans and pricing
Check the current platform subscription; it is separate from our agency fees.
- About the free, open-source WordPress software
Hosting, domains and paid plugins are separate from the software itself.